Unit 2 - A People Business

Section 4 - The importance of the customer to the leisure industry

Customers provide the revenue required for an organisation to
continue operating or, in the case of not for profit organisations, to
justify its existence. You need to understand a number of
commercial benefits that customers provide for, and encourage in, a
leisure organisation.
These are:
• increased sales or profits
• more customers
• a better public image
• a competitive edge over other leisure organisations
• a well motivated and efficient workforce
• customer loyalty and repeat business.