Unit 1 - Leisure in Action

You are here: home > unit 8 > A01

Overview

NOTE - There are links between this objective and A03. You should also have a look at this section before you start!

Feasibility of the project
There are numerous potential options for the project, for example, a sporting event, an exhibition or a business project that is relevant to the leisure industry. Your teacher will give you advice and ideas about what you and your team could do. You should choose a project that is meaningful to your centre or locality. You must discuss a number of project options and be able to show that they were feasible but confirm why the one chosen was the most appropriate option for your project.

In preparing for your chosen project, you need to investigate its feasibility and present it in the form of a business plan. You need to explain a number of important points about the project in the business plan, including:

• the aims and objectives of the project
• your customers, their needs and how these will be met
• how the project will be communicated (marketed) to your customers
• the physical resources that you will need to carry out your project (for example, equipment, venue/premises, materials)
• the financial aspects of your project (budgeting, start-up costs, income, handling payments)
• the staffing for your project (your team, the strengths and weaknesses of the team, who does what, any human resources you will have to recruit in order to complete your project)
• the working of your project (for example, bookings, record keeping, meetings)
• project time scales
• legal aspects of the project (health, safety and security implications, insurance, data protection)
• contingency plans if your project does not go as planned
• how the project will be reviewed and evaluated.

You need to present your business plan professionally.

How will I be assessed?

Level 1 - A basic business plan of the selected project; the plan demonstrates a limited range of skills in business planning. Some possible project options are mentioned, but there is limited explanation of the reason for choosing the final project.
(1 – 3 marks)

Level 2 - A clear business plan of the selected project; the plan is realistic but may not be comprehensive. A reasonable summary of possible project options, some of which may not be realistic, with an attempt to explain why the final project was chosen.
(4 – 6 marks)

Level 3 - A detailed business plan of the selected project; the plan is realistic, accurate and feasible. A detailed summary of possible options, mainly realistic, and a reasonable justification for the choice of final project.
(7 – 9 marks)

Level 4 - A comprehensive business plan of the selected project. The plan demonstrates thorough knowledge of the skills required and is realistic, accurate and feasible. A full summary of possible options, which are realistic, with full justification for the choice of final project.
(10 – 12 marks)

Assignment Structure - Initial Feasibility Test

Be sure to make links to a range of research resources when you complete this. Explain how your decisions have been made in terms of your research e.g. why one flight/coach company was chosen compared to another as the result of your research. This section links to A03

1. You are to complete an initial feasibility test into one of the proposed events that was discussed at the meeting. Download the feasibility chart template and complete it ready for your next meeting.
2. Prepare a presentation for the rest of the group based around the findings of your feasibility investigation.
3. Produce an agenda for your meeting
4. Present your mini feasibility study to your group
5. As a group decide which project you will go with
6. Identify the roles and responsibilities of the members of your group. You should assign roles and responsibilities such as trip coordinator, health and safety manager, staff relations, marketing, evaluator, human resources, finance manager etc.
7. Write up your minutes from the meeting
8. Produce a document which provides a detailed plan of each of the proposed events. Identify which event your group has chosen, explain how you made your decision and why you chose this event.
9. Give an overview of the roles and responsibilities of each person in your group.

Business Plan - Project Chosen by the Team

Be sure to make links to a range of research resources when you complete this. Explain how your decisions have been made in terms of your research e.g. why one flight/coach company was chosen compared to another as the result of your research. This section links to A03

1. Identify the aims and objectives of the project. Make sure your aims and objectives are SMART. Objectives could be to raise money, to enhance PR opportunities, to provide information, to enhance community benefit, etc.
2. Identify your customers (age, gender, location, interests), their needs and how these will be met.
3. Explain how the project will be communicated (marketed) to your customers
4. Describe the physical resources that you will need to carry out your project (for example, equipment, venue/premises, materials)
5. Discuss the financial aspects of your project (budgeting, start-up costs, income, handling payments). If services are being provided free you should estimate the costs if you were being charged.
6. Describe the staffing for your project (your team, the strengths and weaknesses of the team, who does what, any human resources you will have to recruit in order to complete your project)
7. Describe the working of your project (for example, bookings, record keeping, meetings)
8. Identify the project time scales e.g. use a Gantt Chart
9. Describe and explain the legal aspects of the project (health, safety and security implications, insurance, data protection)
10. Describe and explain the admin tasks. Identify what will happen before, during and after the event.
11. Describe and explain the skills that will be required that will be required to run the event.
12. Explain contingency plans if your project does not go as planned. Consider, what if?
13. Describe and explain how the project will be reviewed and evaluated.

Learning Resources

To add